This article gives a view on writing that we have not explored in class in depth yet. The visual aspect of what is being read can have as great of an impact on the reader as the text itself. This gives a nice background to what an audience expects from certain forms of writing and how those expectations can be met with taking those visual aspects into account, such as typefaces. Typefaces are used to catch the readers attention, and may direct attention to a certain point in the text that may have not been a highlighted point for the reader.
This text showed me how us as readers perceive a certain font or text and how it can influence our mood and how we feel about a certain reading. It also showed me how elaborate texts can draw us into something such as a poster or a title page of a book. Also how very bland fonts do not appeal to many readers as they might think of it as boring and plain. This gives me a lot to think about as project three comes closer. It makes me think of the reader and what type of fonts might draw them into my website, social media page, etc. This text was very helpful for this type of assignment.
I agree that the article gives a nice background on what the audience may expect from certain types of writing.
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