This article gives a view on writing that we have not explored in class in depth yet. The visual aspect of what is being read can have as great of an impact on the reader as the text itself. This gives a nice background to what an audience expects from certain forms of writing and how those expectations can be met with taking those visual aspects into account, such as typefaces. Typefaces are used to catch the readers attention, and may direct attention to a certain point in the text that may have not been a highlighted point for the reader.
For my action plan I will add more pictures to my website and continue to expand on my topic. I also plan to make posters to place around campus to reach outside audiences and use that as my nondigital source. I will continue to work over the weekend to finish the project and best carry out my message on my website.
I agree that the article gives a nice background on what the audience may expect from certain types of writing.
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