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Sydney Meyer
April 3, 2018


In the text he talks about the different fonts and their size and the effects they have on certain media. I found it interesting when he wrote a sentence in the typeface they used in Europe, I had trouble reading it although that was normal back then. Also, he explain how now-a-days we don’t read for the information we look for the headings and then read for information we need. I found this to be funny because its true for me at least. When I am putting something together and I need to read the directions I don’t read the whole brochure I look for the section that will help me with my problem. Also, when designing a logo, the constructer has to think about many aspects such as, the audience and the meaning it will portray. For example, when he talked about the mountains for an insurance company he explained that it would show, “… the company is solid and reliable but also big and likely to be around for a long time.” This illustrate that there is a meaning in every little thing when it comes to visual presentation. This article helped me realized that when creating project three I need to look at every detail down to the font size.

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