Sophia Fundora
This poster repurposes an animated squirrel character, Micco, that is used around campus and online to advertise and bring awareness to The Real Project. The Real Project is one of Florida State's alcohol abuse prevention programs. In this poster, the use of the animated character and punny headline make this poster effective in getting across the idea of drinking responsibly and avoiding driving under the influence.
I agree that the use of this squirrel puts a spin on what would usually be a "don't drink and drive" poster. It draws in the audience by using a different approach.
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