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Rhetorical Picture


This poster has repurposed the name of "coachella" into "nolechella" as a way to attract more people. Coachella is a music festival that millions attend, and is appealing to many. By repurposing the name of coachella, FSU can draw in a bigger audience for the event they are advertising, which is a much smaller venue.

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  1. Sophia FundoraMarch 29, 2018 at 12:24 PM

    Ally, i agree that the Coachella reference brings in borrowed interest. It’s effective in grabbing student’s attention and possibly getting them to attend.

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